CEU Cultural Heritage Leadership Conversations
January 20, 2022, Thursday, from 3:40 PM to 5:20 PM CET
Join us for a conversation with Dr. Andrea Rurale, Director of the Master in Arts Management and Administration (MAMA) of the SDA Bocconi School of Management
The Art of Managing the Arts: Curatorship, Management, Leadership
About this conversation
Leading a cultural heritage organizationт or a project is a challenging endeavor. How to organize a team which can embrace uncertainty, boost innovation, and makes a lasting social and cultural impact? How do flagship art or heritage organizations distribute managerial and leadership tasks? What is the role of art curators in defining the vision of cultural heritage organizations or projects? How should education programs prepare future leaders in cultural heritage? How can students acquiring degrees in art management or cultural heritage studies develop themselves as leaders in the field?
This online conversation will consist of a 15-minute presentation by Dr. Andrea Rurale, followed by a 60-minute Q&A facilitated by Nelly Dzhamanbaeva, CEU MA student. After that, the participants are invited to join a 20-minutes open discussion.
About the speaker
Andrea Rurale is a Lecturer at the Department of Marketing at Università Bocconi. At SDA Bocconi, Dr Rurale is the Director of the Master in Arts Management and Administration (MAMA). He has conducted research and education projects with major enterprises. His research interests include cultural marketing, consumer behavior, experiential marketing, and marketing communication. He is the Regional President of FAI Lombardia (Fondo Ambiente Italiano) and President of the Istituto musicale superiore Monteverdi Conservatory in Cremona. Dr. Rurale runs a course “Arts and Heritage Management” on the Coursera platform with 27,653 enrolled participants.